A specific problem worth solving.
Understand who has the need, how they handle it now and what would make your service useful.
03 / Products & new revenue
A useful idea.
A considered
first release.
Build a digital product or service with a clear customer, a clear purpose and a workable way to deliver it.
Make the business behind it clear
Who is it for?
Why will they use it?
Perhaps you have spotted a need shared by several businesses. Perhaps you want to offer a paid service online, or give a particular group of people a tool they can subscribe to.
We help work through the customer problem, the useful service and the model behind it. What should someone be able to do? What would they pay for? Who operates the service after launch?
Those questions guide the first release. A focused scope gives you something concrete to put in front of users and learn from. Demand and revenue still depend on the market, the offer and how the business is run.
What we work through
Define the product.
Design the operation.
A clear route to the value.
Define how people find, join and use the product, including where human support is needed.
A way for the service to sustain itself.
Work through access, payments, subscriptions or transactions as appropriate to the proposed business.
Enough to do the important job well.
Agree the essential journeys, acceptance criteria and operational needs. Prioritise later ideas as evidence develops.
Bring the idea in plain language
Who would your
product help?
Tell us the problem you see, who experiences it and how you imagine the service working.
How we shape the scope →